Peter Sealey, Ph.D.

Peter Sealey, Ph.D.

Peter Sealey is CEO and founder of The Sausalito Group, Inc., a diversified management consulting firm based in Sausalito, CA and offering capabilities in business and marketing strategy, brand identity, market research, advertising services, business development, and expert witness testimony. The firm undertakes assignments ranging as broad as an overall definition of a business model to more targeted assignments on a project basis. Sealey also served as an Adjunct Professor of Marketing at the Haas School of Business of the University of California – Berkeley and as Co-Director of the Center for Marketing and Technology(1995 - 2006). Commencng in the summer of 2007, he will serve as an Adjunct Professor of Marketing at the Peter F. Drucker Graduate School of Management at the Claremont Graduate University. He serves as a management advisor and board member to numerous Silicon Valley technology firms.

Sealey has served as a management consultant for numerous leading firms including VeriSign, The General Motors Corporation, The Coca-Cola Company, Sony New Technologies, Inc., the Anheuser-Busch Company, Visa U.S.A., United Parcel Service, ImproveNet, Johnson & Johnson, Hewlett-Packard, The Eastman Kodak Company, Nokia and A.T. Kearney, Inc. He currently serves, or has served,on the Boards of Directors of cFares, Inc.,4Info, IMMI, inc., Reply!, StrongMail, Round Table Pizza, L90, Inc., MediaPlex, Inc., T/R Systems, United Parcel Service Capital, Learning Framework and He serves, or has served, on the Boards of Advisors of Intent MediaWorks,, Veoh Networks, Log Savvy, Inc., DiStreams, Inc.,,, AgentWare, Learning Framework, NetOyster, Zinio & He is a special partner in DigaComm Ventures, LLC, a venture capital firm. He is a speaker at over 35 industry conferences each year. His co-authored books, Simplicity Marketing—End Brand Complexity, Clutter and Confusion was published by Simon & Schuster and Not on My Watch, Hollywood vs. the Future, New Millennium Press, Beverly Hills.

The majority of Sealey's career was spent at The Coca-Cola Company during which he held senior positions in virtually every business sector of that corporation including soft drinks, wine, and filmed entertainment. He was appointed that Company's first Global Marketing Director in 1990. During his tenure at Coca-Cola, he was associated with some of the legendary advertising and marketing campaigns including:

  • As Senior Vice President. Global Marketing, he was responsible for the creation of the "Always Coca-Cola" global advertising campaign in association with Creative Artists Agency in Beverly Hills.
  • The international introduction of diet Coke into over 50 countries.
  • The marketing and distribution of such films as Karate Kid, Ghostbusters, Stand by Me, La Bamba and others at Columbia Pictures.

Sealey is the recipient of the Henry R. Kravis Entrepreneur Award, the Distinguished Alumnus Award and the Claremont Graduate University Alumni Hall of Fame. He was selected as "Educator of the Year" in 2001 by the Sales and Marketing Executives International organization. This award honors an individual for meritorious contributions to sales and marketing education at the university level. He serves as a member of the Editorial Advisory Board of Business 2.0 magazine. He is a member of The Academy of Motion Picture Arts and Sciences. Sealey's education includes degrees from the University of Florida, Yale University and a Ph.D. from the Peter F. Drucker Graduate Management Center at the Claremont Graduate University.

Sealey is a Special Managing Partner of Digacomm, L.L.C., a private investment firm.

DigaComm, L.L.C.
400 North Michigan Avenue, Suite 520
Chicago, Illinois 60611
312/222-0003 Fax 312/222-0008

DigaComm, L.L.C., a Chicago private investment firm, also based in Stamford, Connecticut and California, leads early-stage technology venture capital rounds, and initiates buyout transactions. The firm’s investing members, prior to DigaComm’s formation and thereafter, have achieved superior rates of return over the past twenty years in closing thirty buyout and add-on acquisition transactions, and twelve venture capital investments.

DigaComm’s strength lies in the experience and management ability of its principals in making investments, and initiating diverse transactions in technology businesses, communications enterprises and mature industrial companies. These skills are rarely found in combination in the private capital world. DigaComm’s principals provide top level oversight, industry knowledge, and wide-ranging contacts resulting from their service as senior corporate officers.
DigaComm is well positioned to participate in the current turbulent market in both venture investing and buyout transactions. The shape of future transactions is likely to involve a hybrid approach by infusing a technology component in more traditional businesses.

DigaComm PrincipalsManaging Members and Managing Directors

Michael Addicott Ph.D. – Managing Director
Kelly S. Moore – Managing Director
Peter S. Sealey Ph.D. – Senior Managing Director
Peter W. Smith – Senior Managing Member
Robert F. Spillane – Managing Member
Founding Members Special Members
Peter G. Diamandis Robert J. Frankenberg Susan M. Mathews, Ph.D.
Alton J. O’Neil J. William Grimes Leonard B. McCurdy
John R. Purcell Jack N. Hayden Jay A. Novik
William H. Longley William H. Waltrip

Management Buyout Transaction Led by DigaComm Principals Since 1982
Principals and Transactions
Enterprise Value

SFN Companies, Inc. - Mr. Purcell, as Chairman, President and CEO of the company, led the investor group – 1986-1987 $975,000,000

CBS Magazines - Mr. Diamandis, as Chairman, President and CEO, and Mr. Spillane as Executive Vice President of the company, led the investor group in forming Diamandis Communications, Inc. 950,000,000

Diversified Businesses - As a private investment firm, Mr. Smith and Mr. O’Neill led the investor groups to acquire diversified businesses including: Estes Industries, Hunter-Melnor, Inc., Illinois Cable Properties, Lancaster Press, Inc., Manchester Tool, Inc., WGM Safety Corp., Xaloy Incorporated. 1982 - Present 225,000,000

Donnelley Marketing, Inc. - As private investors Messrs. Diamandis, O’Neill, Purcell, Smith and Spillane led the investor group – 1991 to 1997 300,000,000


Seed or Early Round Technology Investments Made by DigaComm Since 1998
Company Capital Obtained

L90, Inc., an Internet marketing solutions company for web publishers and advertisers, had an initial public offering $120,000,000, Inc., an e-commerce real estate business, which after an initial public offering was acquired by Internet Pictures Corporation 46,000,000, Inc., a multi-site e-commerce content and transaction management company, has successfully completed private funding 35,000,000

Portal Wave, Inc., an enterprise portal software solutions business was merged into, Inc. 12,000,000

netStruxr, Inc., a commercial leasing management tools company, successfully completed private financing 9,000,000

Seven Other Companies: Other investments include businesses involved with cognitive care; mobile and wireless computing content; Video-On-Demand software; technology equipment reselling; digital radio; on-line food delivery; and Internet home bidding. 23,000,000