C.V.

Peter Sealey, Ph.D. Resume

1995 – 2010

The Sausalito Group, Inc.

The Peter F. Drucker Graduate School of Management
The University of California at Berkeley, Haas School of Business
Graduate School of Business, Stanford University

CEO and Founder, The Sausalito Group, Inc., Inc. a diversified marketing and management consulting firm. www.sausalitogroup.com

Adjunct Professor of Marketing and Co-Director of the Center for Marketing and Technology at the Haas School of Business at the University of California at Berkeley 1996 - 2006.

Adjunct Professor of Marketing at the Peter F. Drucker Graduate School of Management at the Claremont Graduate University 2008 - 2010.

Visiting Professor, Graduate School of Business, Stanford University, 2004

1994
Interactive Network, Inc.

President and Chief Operating Officer
Interactive Network, Inc. is a publicly held company that offers a patented,
subscription based interactive television system for live television broadcasts. IN subscribers play along in real time using the IN control unit with any of several hours per day of network and local television programs for enjoyment and prizes. The company, with 261 employees, has 5,000 subscribers in Northern California and Illinois. Direct reports included: Senior VP Manufacturing and Administration, Senior VP Marketing, Senior VP and Chief Financial Officer, Senior VP Operations and Senior VP Engineering. Major investors and board members of Interactive Network include: TeleCommunications, Inc. (TCI), NBC television, Gannett and the A.C. Nielsen Company.

1990 - 1993
The Coca-Cola Company

Senior Vice President Global Marketing, The Coca-Cola Company Appointed the first global marketing director in the company’s history. One of three direct reports to the president and chief operating officer of The Coca-Cola Company. Supervised a department of 135 professionals charged for the first time with managing the company’s $1.1 billion dollar worldwide marketing budget within 23 operating divisions in 185 counties. Global functions supervised: Advertising, Media, Market Research, Marketing Operations, Customer Relations, Packaging, Vending Equipment, Sport’s Marketing, and Commercial Production. Structured a tradition breaking and innovative relationship with Creative Artists Agency in Los Angeles to produce a breakthrough global advertising campaign: Always Coca-Cola. This effort included the most admired television commercial of 1993: Polar
Bear Theater. Produced 25 additional television commercials at less cost than 8 pattern commercials produced by the former advertising agency in 1992. The CAA relationship was the most hotly debated advertising topic of 1993. Advertising awareness levels, brand image scores and market share for Coca-Cola were all demonstrably and positively affected by this advertising campaign.

1988-1990
National Identification Systems, Inc.

Founder, Chairman and Chief Executive Officer
A start-up venture capital technology company providing complete driver license systems to state Departments of Motor Vehicles. Awarded the five year New York State driver license contract in 1991. NIS supplied the required data capture stations at each DMV office, all image storage/retrieval and a driver license manufacturing facility in Albany NY. The company sold to AT&T in 1994. The five year New York State Contract was valued at $14 million. Employees: 30.

Ph.D. Program
The Peter F. Drucker Graduate Management Center at the Claremont Graduate University

  • Dissertation: The Strategic Impact of Information Technology on the
    Relationship Between the Manufacturer and the Retailer in the Grocery
    Industry
  • Henry R. Kravis Entrepreneurship Award; Drucker Center Distinguished Alumnus Award
    Consulting Activities in the Filmed Entertainment Business
    Weintraub Entertainment Group

1969 - 1988
The Coca-Cola Company

  • President & Chief Operating Officer, Coca-Cola TeleCommunications
    1987-1988
    Chief Operating Officer of a television production and distribution unit of Columbia Pictures Industries. Coca-Cola TeleCommunications was
    responsible for non-network television production and syndication: home video, pay and advertising supported cable programming, first run syndication and the Columbia television catalog. Staff of 75 and annual operating revenues in excess of $100 million.
  • President, Marketing & Distribution, Columbia Pictures North America
    1985-1987
    Supervised the studio’s marketing and distribution staff responsible for the theatrical release of all feature films of Columbia Pictures. Supervised an in-house creative and marketing staff numbering 140 and a distribution department of 85. Annual marketing budget of $260 million.
  • Executive Vice President, Columbia Pictures Industries
    1983-1985
    Reported to the COO of Columbia Pictures Industries. Responsibilities included: corporate marketing department, real estate and facilities management, music publishing division, merchandising licensing division, human resources department. Sat on the boards of RCA/Columbia Home Video.
  • Vice President, Marketing Operations, The Coca-Cola Company
    1980-1983
    Supervised a department of 80 professionals whose responsibilities were the marketing of all Brands of The Coca-Cola Company outside of North America.
  • Vice President, Marketing - The Wine Spectrum
    1979-1980
  • Vice President, Marketing Planning - Coca-Cola USA
    1976-1979
  • Home Market Manager - Brand Coca-Cola
    1974-1976
  • Marketing Manager - Western Area
    1970-1973
  • Brand Manger - Sprite
    1969-1970

1964 -1969

Brand Management and Account Management Positions

  • McCann-Erickson Advertising NY, NY
    Account Executive - Coca-Cola
  • The Quaker Oats Company Elizabeth NJ
    Advertising Manager, Burry Biscuit Division
  • The Procter & Gamble Company Cincinnati OH
    Assistant Brand Manager - Foods Division

Education

  • Bachelor of Science - University of Florida, 1962
  • Master of Industrial Administration - the Graduate School at Yale University, 1964
  • Master of Arts - The Peter F. Drucker and Masatoshi Ito Graduate School of Management at The Claremont Graduate University, 1990
  • Ph.D. in Management - The Peter F. Drucker and Masatoshi Ito Graduate School of Management at The Claremont Graduate University, 1997